7.84% of today’s generation do not opt for traditional mode of advertising anymore.
Those days, which showed naked attempts to persuade customers with their argumentative advertisements, are long gone.
- Connecting
- Reaching
These are the two reasons for which brand ads are made with so much zealousness today. Offering potential solutions to a customer’s need, harbouring his/her desire on a subtle level and what not does a quirky brand strategy entail while showing an ad!
It’s all about creating a deep impact on the customer’s mind so that he or she eventually adheres to your brand’s service or product.
Right now, all that matters is a human touch which will connect with a brand’s TG group on a personal level. Brand strategy, therefore, perhaps is seeing a new turn on the road!
Some of the best industry ads have been ingenious at harbouring a long lasting impression upon its viewers. Ads form a crucial portion of online promotion for brand marketing, and thus, need to be inspiring in their very essence.
- Images
- Jingles
- Stories
All of these are the tools which make the engine of a brand run!
Remember, Apple, Pepsi or Nike did not just become creative for creativity’s sake. They focused on their core identity only to curate an evergreen imprint on the human mind.
Ads for online marketing business bring victory!
Catchphrases:
Advertisers are known for tickling their viewers with a particular cadence which catches the buzz. TV commercials are not just for proffering free music but rather for creating memories. With the digital ad arena receiving a colossal boost, online promotion of any brand works towards carving out a catchphrase which will resonate with the virtual viewer.
It is the power of digital engagement which influences a customer for the long-term.
Tag lines are MUST!
For example, if you are a food company then tag lines like
“The fresher the better”, “Load it up!” or “NomNom your tummy” can be quite intriguing.
Visibility:
Online promotion ads have the power of visibility as well as coverage! The main goal for digital ads is to acquire as much web traffic as they can so that they effectively nurture a healthy base of lead conversions.
Social networks:
44% of Millennials purchase products through social media channels.
Powering up ads on social networks proves to be the most effective brand strategy. They give advertisers a booming platform to promote their brand messages by segmenting their target audience easily.
LinkedIn, Instagram, Twitter and Facebook are some of the biggest social media ad churning bases currently. Promotional content will reach more millennials, and your brand will organically get positioned at an elevated status here.
Banners are good:
Considered as the best form of digital advertising, banners are differently sized, illustrated and strategically placed so that everyone catches their glimpse. Users clicking on a banner will be directed to your website, thus, increasing your traffic count. However, presently, there is an over saturation of ads which often leads a viewer to skip.
Blog advertising:
If you are thinking about ads posted within, above or below a blog post, then, you are mistaken. Those are pop-ups merely.
However, here, we are talking about branded content posted in the manner of a blog, bespeaking an experience or a story of reflection. They protrude an indirect mode of advertising which hooks the reader as he or she gets an explanatory answer for the brand’s product or service.
Here’s what you can do to prep a savvy advertisement for your brand this year:
- Describe your brand identity via imagery coupled with your target audience demographic as well as a psychographic background.
- Understand which type of content (imagery, video or simple commercials) your target audience digs.
- Establish clear cut parameters as in how your product will be positioned in the ad.
- Make your company goals straight cut for the advertisement.
- Ensure your ad channel and the format which will be broadcasted.
- Keep a primary copy for your ad’s initial stage.
- You can keep a call back to your logo or a call to action at the beginning or end.
- Adopt an interactive design for your advertisement so that it organically incurs response.
Ads are what your brand stands for…Success Stories!
Video advertising is 50 times more effective to drive organic search as they increase the results by 157%.
Story 1:
Have you noticed Coke’s video ad campaigns?
Must say, those come with a genuine feeling of sharing love amongst your close ones! Quite an impeccable online marketing business strategy, isn’t it? The ‘Share a Coke’ began in 2011, and since then, it became a global slogan. Pepsi soon followed suit launching a counter ad for Coke.
You see no matter how great your product looks or is in reality, you have to paint the perfect picture depicting its quality at its best. What you have got to tell is convey your brand story in such a way so that you get to hit the highest selling point.
No one wants a bad ROI, does anyone?
Story 2:
In case of FMCG brand advertisings, take the example of Cadbury!
A British confectionery brand that became famous for its evergreen Dairy Milk.
It ads showed how aliens eat chocolate and start to dance away in merriment. There goes a Spielberg E.T. anecdote eh?
The lesson here was you have got to learn how you can be a different entity from the millions of marketers today! If folks tell you that your product is quite mainstream, then, let them say that for you have to create a distinctive category where you can climb the ladder of super success.
Today, all those ads which flock your browsing sessions or your TV have captured your mind even for the tiniest of a time period. It is their captivating HOOK which acts as the bait!
Hence, your company will only savour the sweet taste of success if your brand strategy can carve out a simplistic yet effective ad portraying your brand identity effortlessly.
Remember,
Originality still trumps all!
