Today, branding trends are no longer confined to visual differentiation. With technological innovation and growing needs, they have extended far and beyond. Branding trends are approached all together differently in 2020.
Branding trends now include an entirely new set of elements right from social consciousness to community-centred communication. Yet, at the core of them lies the aim of building authentic customer relationships.
You ought to catch pace with the latest branding trends if you want your brand to thrive in 2020. Let’s go through the seven best branding trends in 2020 quickly.
Customers today are looking for a more personal experience. They relate to people and not to brands. If you can tug at their heartstrings, consider your work done. Storytelling is an important concept in branding that keeps the customers hooked.
Even though many tasks are automated today, and rightly so, that cannot dominate your brand voice. To stand out, customers need to see the human behind them. For that, you need to answer a pressing question – “What is your brand’s voice?”
You can also make customers feel involved in the process by giving them a glimpse of what’s behind curtains. Have you seen the “Behind the scenes” videos of Disney? If yes, you know just what we are talking about here.
Chatbots and other newer technologies are transforming business relations dramatically. Chatbots are no longer considered new technology and are rather essential. With the advent of AI, brands have become more interactive than ever before.
Though many companies go the extra mile by being available or customers at all hours, using chatbots cuts down the expenses and optimizes the resources greatly. Increasingly, it has been found that a lot of customers feel more comfortable with chatbots than phone calls or emails.
What’s more? They can even engage in a live conversation while browsing your website. Sounds fantastic, right?
Leverage online branding communities
Through online communities, customers share brand-related topics, advice and tips, and you can use the same to understand the pain points of your customers without pushing your product. These communities are great if you want to keep your services relevant to the needs of customers. Moreover, they also make the customers feel heard. Subsequently, their loyalty towards your brand is bound to grow.
Enhance brand loyalty with exceptional customer experience
Gone are the days of perks and gifts. If you want to build a customer base that lasts, you need to interact with them creatively. Building an emotional connect is bound to give great returns.
Take, for instance, the motto of “All for Freedom and Freedom for All” of Harley Davidson. It has helped the brand create a base of loyal customers who believe in the purpose. Moreover, through “brand fests”, customers get together and share their stories related to the brand. The bonding thus created works massively in the brand’s favour.
Reflecting social conscience is not a fad. Today, customers want to feel that you care about the same causes as they do. Be it the environment, inclusivity or diversity, reflecting these core values in your brand’s voice will increase the trust of customers in your brand.
IKEA has demonstrated time and again that they care a lot about the same. They do their bit by keeping a tab on water usage in their stores and using solar panels. All of the cotton and wood that they use comes from sustainable sources. The brand is making great progress towards its goal of using 100% renewable energy.
Emphasize on mobile user interaction
Mobile use is already a trend, and those who won’t catch up will surely lose out. There is a high probability that customers are viewing your website and emails on a smartphone, and if they are not customized, they will skip reading it like there is no tomorrow.
While the subject lines and the paragraphs need to be short and concise, the CTA button needs to be big enough to grab eyeballs but not so much that it ends up taking over the whole screen. Email marketing should be targeted to the needs of the customers rather than bombarding them with quantity.
Go for an all-encompassing marketing strategy
A meaningful marketing strategy employs a unified approach. Representatives from every department need to come up with a plan that scores high on every parameter. It can be a challenge to create such a strategy if you already aren’t aware of the digital marketing possibilities available to you. Reach out to Rush Republic to build a marketing strategy that sells.
The Bottom Line
Branding trends in 2020 have gone way beyond the traditional methods. Today, you can only ace the game if you know how to connect with customers. If you have any queries, feel free to reach out!