Where Artificial Intelligence, data-driven marketing and voice search engine optimization seemed to be mere tall claims earlier, they are massive digital marketing trends in 2020.
Technology is dynamic, and if you want your business to survive and thrive in this landscape, you need to keep a tab on the trends and try your best to incorporate them as well.
Here’s a list of the 11 digital marketing trends in 2020 –
- Artificial Intelligence
- Programmatic Advertising
- Chatbots offer outstanding customer service
- Conversational marketing for a real-time connection
- Personal touch works
- Video marketing
- Influencer marketing
- Content matters, but context matters more
- Make the most of micro-moments
- Social commerce and shoppable posts
- Augmented Reality (AR) and Immersive Technologies
It is just the beginning for AI, and it is likely to take over a lot more jobs. For instance, Microsoft and Uber are using Knightscope K5 robots. They can read license plates and can also report suspicious activities to their owners. Such robots are making open parking lots a safer place.
In 2017, Gartner analysis had predicted that AI would make a space for itself in almost every new product. This review was seconded by the Harvard Business Review in 2019.
Check out the reasons which are pulling organizations towards Artificial Intelligence –
While AI is only going to expand its web to many other sectors in future, we can already feel its impact in –
o Basic communication
o Content creation and email personalization
o E-commerce and product recommendations
The businesses which successfully adopt AI in 2020 will get a massive edge over their competitors by reducing the staffing costs and giving an impetus to growth.
Programmatic advertising uses AI to identify the optimum population for ad buying, for instance, real-time bidding. It results in much higher conversions while the costs of acquiring every successive consumer go on decreasing.
In 2018, eMarketer had predicted that over 86.2% of American display ads will be programmatic by 2020.
Here’s a simplified chart to show how programmatic advertising works –
Chatbots offering outstanding customer service
Chatbots use AI to enable two-way communication 24*7 with the visitors on your sites. Many consumers prefer talking to chatbots over communication with businesses.
Here are the reasons for the growing popularity of chatbots –
- Prompt answers
- Easy recall of the entire buyer’s cycle
- Automating repetitive tasks
HDFC Bank OnChat is one of the smartest chatbot options in India.
Conversational marketing for a real-time connection
While chatbots are surely doing wonders, the reality is that conversational marketing is way ahead. In a study, it was revealed that over 82% of the consumers expect an “immediate” response while interacting with a business. Can you really afford to fall back here?
It isn’t confined like traditional marketing and catered to the needs of the consumers be it the platforms or the time schedules.
The feedback-driven model of conversational marketing enhances the loyalty of customers by fostering healthy relations.
We can easily say that Netflix India has aced the conversational marketing game.
Personal touch works
According to the 2019 Epsilon survey of 1000 consumers between the ages of 18-64, 80% of the consumers said that they are way more likely to engage in a deal with a company if it offers personalized experiences.
The most successful examples of personalization are undoubtedly Netflix and Amazon. The customized lists of products and movie titles make the task of consumers a lot easier who return the favour by way of loyalty towards these brands.
According to The State of Video Marketing Report 2020 by Wyzowl, over 72% of the businesses affirmed that video marketing has boosted their conversion rates, and their claims were confirmed by the consumers as well. 52% of the consumers in the same survey said that product description videos sealed the deal for them while making purchasing decisions online.
Here are the top 3 ways in which you can engage in video marketing –
- Videos on blogs
- Live videos on Facebook Instagram or LinkedIn
People are shifting to mobile devices, and this has necessitated video marketing further. Moreover, Google also pushes up pages with video content higher on its rankings due to the viewer’s preferences.
Video marketing also makes it easy to reformat your content. If you have recorded a video for your YouTube channel, you can reformat it in the following ways –
- Get a text version through transcription and post this transcription on your blog under an embedded YouTube video. This will certainly provide better rankings.
- Use the audio alone as a podcast video.
- Use video thumbnails in your email marketing campaigns. The term “video” in the subject line boosts open rates by over 19%.
Live video, 1:1 video, Video SEO and 360-degree video content are gaining more and more traction.
Check out for yourself how Rush Republic is offering the best video advertising services.
Though sometimes influencers are well-known celebrities, more often than not, they are social media bloggers with vast popularity in a particular niche. They can spread a word about your product in the larger market through their social channels.
Influencer marketing has a certain authentic touch to it. The same was certified through the 2019 Edelman Brand Trust Survey which reflected that 63% of the consumers feel safer relying on an influencer’s words rather than what the brands say about themselves
Micro-influencers make advertising more relatable to the masses in India.
Influencer marketing, paired with AI helps in creating fantastic campaigns. AI makes the process of finding the right influencers easier and also identifies the ones with fewer fake followers to generate a positive ROI.
Here’s how AI is transforming influencer marketing –
Also Read –
- What is Influencer Marketing? A guide to develop your business with influencers.
- Effective strategies for successful influencer campaign
- Will influencer marketing steer your brand for long, or is it a passing fad?
Content matters, but context matters more.
Content is still the king; don’t get us wrong. However, there is an increased emphasis on context in content marketing.
Google is developing a deeper understanding of organic content. Thus, it is the need of the hour for marketers to understand how they can tailor content more precisely to hit the bull’s eye.
Concerning the BERT update launched in November 2019, Google said that if website owners wanted to attract more traffic, they have to step up their game. Merely chasing the SEO trends won’t cut it, and they have to work on faster loading speeds, useful links and contextual content.
Get in touch with Rush Republic for attention-grabbing content which will certainly boost your conversion rate.
Also read :
- 5 essential elements in successful content marketing
- 6 content marketing strategies that will help you dominate in 2019
Make the most of micro-moments
Google defines micro-moments as :
“An intent rich moment when a person turns to a device to act on a need – to know, go, do, or buy.”
Here are the four game – changing micro – moments –
The traditional linear marketing funnel consisting of the three stages of awareness, consideration and decision needs to be rethought in the light of the growing popularity of these micro-moments.
Google has advised marketers to be there, to be useful and to be quick if they want to make the best out of micro-moments to take their digital marketing strategies to the zenith.
Increasing use of smartphones has led to a culture of instant gratification, and people want everything at the click of a button. In such a situation, buyers have high expectations and lower levels of patience, and thus quality has become more important than ever before.
Here’s how you can make the most out of the micro-moments –
- Identify the “I want to buy” moments of your customers and be there.
- Make it easy for them to make a purchase through relevant content.
Conquering conversion rate – how you can nail it in 7 ways
Social commerce and shoppable posts
It is a universal fact that both e-commerce and social media are growing at an exponential pace. Thus, to get the best out of the situation, brands have decided to combine both of them.
E-commerce owners were always insecure that customers might not continue with their purchases because they need to switch apps or sign up on a new platform but not any more!
Feeds are curated to target customers, and social media has now turned into a goldmine for marketers. With more than a billion users on Instagram, 90% of whom are actively following shopping platforms and visiting them regularly there can never be a better way to leverage the best out of these platforms for your business.
In the era of instant gratification, both the sides are on the winning end of the spectrum.
Interactive ads allow customers to click and shop with ease, and the shortened sales funnel acts as a magnet for new customers.
Social media marketing doesn’t need to be expensive. Get in touch with Rush Republic today to know how you can fully leverage the power of social media to empower your brand.
Augmented Reality (AR) and Immersive Technologies
According to a prediction by Gartner, while 70% of the enterprises will be experimenting with immersive technologies, 25%of them would start using them by 2022.
There is a lot of noise around Virtual Reality due to its grand ideas. Yet, AR is more profitably implementable from a marketing viewpoint. Thus, experts have predicted that AR will continue to outperform VR in terms of market share.
Check out this graph –
This will enhance the experience of customers and boost sales.
Augmented Reality – the future of marketing
So, there you have it!
This was a comprehensive guide of the 11 digital marketing trends in 2020 that you simply can’t ignore. Change is inherent when it comes to digital marketing. To gain an edge over your competitors, you need to constantly learn and relearn to provide the best experience to your customers.
Have you noticed a digital marketing trend in 2020 that we have missed mentioning here? Do you want to unleash your business’s potential by implementing the latest digital marketing trends and techniques? Reach out to Rush Republic and get a solution today!