It’s better not to harp about what you did in 2018 with your marketing shenanigans.
You have been through the entire gambit of social media marketing, affiliate marketing, video and relevant mode of marketing. So, moving on, we arrive in 2019, a year where your digital strategy has to be edgy!
Taking a cue from current digital marketing trends – Be a pioneer
Chatbot marketing
Yes, you have already utilised it, and this year, you have to make the most of it. With the growth in AI, automated responses so that your customer care becomes impeccable have gained immense momentum. So, you need to make your Chatbots more interactive with a touch of humanity.
AI for profiling your buyers
Your online marketing strategies will get better as AI will pull its weight in the digital world. AI will power customer generation by segmenting, retargeting and amalgamating push notification, click-through-rates tracking, etc. Depending on your goals, you need to utilise AI wisely so that your brand does not fall behind.
Voice search optimization
Now, this is where the fun of online marketing begins!
Like Google, Apple, Microsoft and Amazon grow with their respective voice search consoles, so does your content gets remodelled. No more will you have a definitive guide of authoring content as now, the queries will be voice search based. This means, your SEO success shall depend on formulating long-tail keywords that are conversational in tone and localised in nature.
Voice search optimization forms the major chunk of 2019 digital strategy list as, today, your target audience rather prefers to ask than to type. Your difficulty in ranking will ease if you go for the FAQ format for your content as you do know how voice queries tend to be questions formed with –
- Where
- What
- How
- Why
Marketing is not what you know, but what you unlearn and then know!
Any kind of digital strategy, before implementation, needs to be analysed to see how feasible it is in the current stage. Consumers have become more sophisticated and need their information to be on point. What your marketing should have is RELEVANCE.
Be it 2019 or even 10 years later, resonance in your content is what you have to imbibe for garnering a brand salience.
You four building blocks for 2019 should be –
- Apt brand meaning – What am I?
- Adroit brand identity – Who am I?
- On point brand resonance – What are you to me?
- Brand salience – What about you and me?
Nurturing your marketing modes on these four solid blocks will give your brand a stable ground to play in the digital domain.
You must know that 46% of customers hit the “BUY” button when they get a personalized touch for your products. 74% of them get irritated if they see that your content has nothing to do with them.
The boom in AI, the massive social media story postings, mobile-friendly website, marketing as well as email automation – all these current digital marketing trends have to be integrated within your brand marketing maze. Otherwise, the race will slip away from your hands, and you won’t even know it.
