Zillions of articles and blogs flock the web regarding which content marketing strategy should you adopt and which are the latest in the block. Skimming through this almost claustrophobic maze seems to be a hassle!
What if we tell you that here, on this page, you are going to get the absolute 6 content marketing strategies that are sure shots and help you dominate with no doubt left?
Intrigued? Then scroll and read up!
B2b content marketing hit points to gear up for the next year –
1. Pattern analysing
Analysing your target audience’s behaviour towards the content you create is an unconventional content strategy to go for. If you understand their patterns, then it will become easier for you to curate more and more to the post content that will rank high on the search engines. Each target hub protrudes a particular graph when they dig in any content, and you can interpret this behavioural sign based on the number of clicks, the likes and visits.
2. Capitalise on the ‘trending’
You see, honing the latest trends within your content will eventually generate a healthy lead base without much sweat. Content curation is dynamic, and if incorporated with the current fads, your target audience (essential millennials) will connect with your write-up on a more personal level.
3. Promoting content
If you do not promote today, you’ll have nothing to promote tomorrow!
Bet, you don’t want that, do you? So, why not embark on a content promoting rampage via social media platforms and online media ads? This will increase your productivity, and the numbers will only RISE.
4. Competitors are the best teachers
What if we say that learning from competitors shall take you the long way?
Yes, indeed if you start understanding your competitor’s market standpoint, the way they are manoeuvring their brand identity to the audience and what are their promotional charms, you can pick a cue or two surely.
5. SEO expertise
It’s a boom in the digital space.
Therefore, you need to be on top, like literally rank high at least on the first page of Google. For this, your SEO team needs to be adept at making sure your content link pops up when a person searches for a relevant topic. Start by going for content curation as per the latest SEO techniques. Learn the ins and outs of the Google algorithms, the keyword planner skills and more.
6. Curiosity cards
If your content is relevant, informative and still not getting its required clicks, then there must a piece missing in the puzzle.
Herein come the CTA lines. These are curiosity cards that will hook and nook your target audience and make them come for more. The moment they see tones such as click here, look below, read on, download, share and more, they are more likely to follow the action.
So, these were the B2b content marketing strategies in 2019 to up the game.
Mastering the master! There’s always scope for more…
Having a deft content strategy is good. But having a potential plug to make your marketing effortless is what you need this year.