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We approached the Anandhaas account with one goal: give the brand a sweet digital makeover that resonated with today's audience. Our strategy focused on three key elements:

1. Localised Social Media Content: Quirky, relatable, and visually engaging posts to connect with their audience.
   • Growth on Instagram: From zero followers to 26,000+
   • Engaging Campaigns: The "India Gets Sweeter campaign drove 1 million plays, and reels like "Jackfruit Mysore Pak" attracted 946K plays and 18K likes.
2. SEO Mastery: Behind the scenes, we meticulously optimised the website. Our keyword strategy, content revamps, and link-building efforts pushed Anandhaas to the top of search rankings.
   • 430% Traffic Growth: From 603 visitors in January to 3,201 in August 2023.
3. Google Ads Precision: We didn't just spend-we optimised. With smart bidding, our ads reached the right eyes at the right time.

• A 1530% rise in followers in under a year.
• Total engagement: Influencer campaigns, emotional reels, and festive offers created a digital buzz that skyrocketed brand awareness.
• SEO success: Traffic surged over 430%, with conversion rates climbing steadily.
• Google Ads impact: The August campaign achieved 15,962 clicks and 444 conversions, proving the power of precision-targeted ads.

To expand Anandhaas-a traditional Coimbatore-based sweets and snacks brand-across India, driving online sales and creating a nationwide sweet tooth revolution.

• Sweet lovers across India, especially those who appreciate authentic Tamil Nadu treats.
• Gift seekers looking for irresistible combos and festive offers.

Breaking through the clutter of the digital marketplace while positioning Anandhaas as the go-to brand for Indian sweets across regions.

1. Campaign: Launched the "India Gets Sweeter" initiative to make Anandhaas a household name beyond Coimbatore.
2. Influencer Marketing: Collaborated with local influencers in Tamil Nadu. Karnataka, and Telangana to build trust and drive authentic engagement.
3. Ad Platforms: Ran powerful ad campaigns across Meta (Facebook & Instagram), Google, and WhatsApp to capture diverse audiences.
4. Content Strategy: Developed curated content for brand awareness. engagement, and retargeting, emphasising Anandhaas' premium gifting options and mouth-watering visuals.
5. Exciting Offers: Introduced festive combos and gifting solutions that customers couldn't resist.

The campaign didn't just bring in followers-it delivered sweet results month after month.

• ROAS (Return on Ad Spend): From a modest 1.26x ROAS in January, we turbocharged the ad efficiency to reach 5.04x ROAS by August-proving that each rupee spent returned big dividends.
• Order Volume: We saw a consistent rise in orders, with July and August crossing 800 orders each month, all with an impressive AOV (Average Order Value) of ₹940+.

The Anandhaas campaign turned traditional sweets into a digital sensation, proving that the right mix of performance marketing, influencer trust, and irresistible offers can break all barriers. We didn't just boost revenue; we built an empire of sweet success, reaching homes and hearts nationwide.

We didn't just aim for growth; we engineered it. The approach was bold, targeted, and focused on precision:

1. Hiring a Dedicated Resource: Bringing in a dedicated team member to handle leads and customer inquiries created an immediate improvement in lead conversions.
2. Switching to Messaging Ads: Pivoting from standard lead gen ads to Instagram and WhatsApp messaging ads slashed the cost-per-result by 30% while speeding up customer engagement.‍
3. Refining Ad Creatives: High-quality video ads, better copy, and sharper influencer collaborations ensured the message resonated-luxury redefined, eco-friendly, and affordable..‍
4. Strategic Customer Interaction: Implementing automated prompts via messaging made conversions smoother, reducing lag time and increasing customer satisfaction.

Game-changing.

• Revenue Growth: Over an 8-month period, some campaigns saw revenue grow by 53x. Even the lowest performing campaigns still achieved 3x revenue growth. Across the board, Wondr Diamonds exceeded expectations.
• Customer Engagement: Through optimised ad creatives and influencer outreach, engagement skyrocketed, with customer interactions becoming faster and more efficient.
• Sales Conversions: By integrating CRM and automating lead management, sales calls became highly effective, eliminating wasted time and boosting the quality of leads.

Wondr Diamonds didn't just grow-they transformed. From reducing lead costs by 30% to multiplying revenue by as much as 60 times, the strategy turned lab-grown diamonds into a mainstream, desirable choice.