To begin with branding, the logo was created to reflect the brand name, a refreshing solace for residents in the city. A contemporary logo of green foliage and citrus fruit with an understated artsy touch was created to appeal to the emotion and allure of prospective residents. Once the brand was solidified, our communications and design team created engaging brochures to amplify the lifestyle available at Citrus Grove. The gap between customer expectations and project facilities were bridged through concise, crisp and engaging content and design that highlighted not just amenities such as proximity to essentials but also an assured lifestyle at Citrus Grove.