Mount Housing
Mount Housing has always been an environmentally conscious real – estate developer creating world class homes that provide a healthy, sustainable and affordable lifestyle for all its residents and Mount Raindrop – Coimbatore’s Largest Green Home Community is a signature luxury project.
The Challenge
Raindrop is a signature green project created with state-of-the-art infrastructure while incorporating nature’s elements and a lush-green ambiance. Our challenge was to amplify the practicality of the project while maintaining focus on features such as a 10×10 feet botanical balcony featuring drip irrigation, a lush-green 50% open area across the project or refreshing springs, water spouts and fountains.
The Solution
The entire communication and marketing surrounding Raindrop was built around the concept of ‘Green’. While the launch invite was minimal and sophisticated, the other campaign materials such as flyers, brochures and hoardings featured an immediate vision of lush foliage and a nature inspired mascot. The content was striking and created intrigue and interest among viewers that led to enquiries, leads and sales. This prominent green home still stands an eminent example and leading residential project in the city thanks to our successful launch and promotion strategies.
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RUSH REPUBLIC
Rush Republic is a complete end to end brand marketing agency and branding company in India. We have a wide-range of experience in creating and promoting brands with multidisciplinary team, which is proficient in market research, corporate design, logo design, brand activation, media planning, digital advertising and strategy, large-scale events, public relations, content creation, web design and app development.
CONTACT INFO
143, B-3, Nava India Road, Peelamedu, Coimbatore -641004, TN, India.
Los Angeles: 7011 Semrad Rd, West Hills, CA 91307
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