CHALLENGE
A new-age children’s school required an identity to represent its multifaceted and holistic educational approach to the society, in contrast to the regular education systems.

INSIGHT
We first immersed ourselves and understood the philosophy and teaching methodologies of the RAKS Pallikoodam School. Learning with a difference, in a 21st century school needed to be depicted in a clear, concise, modern way, while still speaking about the bright future it held for the kids who studied there.

IMPACT
We chose a heavily Indian themed and bright coloured palette to stay true to the colloquial name of the school. In conjunction with the school’s focus on sports, arts and theatre, we created dramatic, dynamic and colourful illustrations to represent the school in a unique manner.