Top brands across the globe have tried using social media to their advantage. While digital networking platforms follow a trend known as crowd culture, it is evident that some market leaders have successfully used social media to generate leads for their company. Leads primarily refer to the potential buyers that you meet and interact with online. Every brand aims to create leads for revenue generation. Continue reading ahead to learn about the 5 critical steps that you must follow for excellent marketing ideas on social media.
Why should you choose social media?
Though you know that social media is a fantastic choice as a marketing platform, have you considered why it is the best? Well, to begin with, social media is an indelible part of everyone’s lives where they can share photos, videos, status updated, and ask viewers for their opinions and suggestions. It helps them interact. According to primary search data, 20% of business owners have replaced traditional email communication with social media updates. Additionally, almost 23% of digital users spend their time online reading blogs and social media updates.
According to Sales for Life, 61% of B2B marketers use social media to increase lead generation. Emails are great means of communication but have now become an outdated model because, firstly, not everyone checks their mails all day. And secondly, emails are not location-specific, so they lose their impact.
Top 5 strategies to generate leads on social media.
- Content is indeed the king.
You must remember that viewers crave content. When you post an advertisement, photo, or video on your social media handles, it must be something meaningful. One of the best ways of doing this is via internal linking or hyperlinking. For example, when you send an email to your users or post a video on your Facebook handle, the content must have an internal link to the relevant products and services. Clicking on the link must redirect your potential buyers to a page where they can place an immediate order. Since people often complain of having a busy schedule, they do not have the time first to read your post and then separately search for you.
- Switch to a business account and use paid ads.
You must switch your general account to a business account on Facebook because it helps you to not only look more professional but also enables buyers to get instant contact information. There is an exceptional service on the networking site that allows you to opt for paid ad boosting services. All you need to do is select a package, and your ads will become location-specific and language-specific. Since Facebook owns Instagram, the latter has a similar feature and outline. Please note that these are better suited for B2C transactions.
On the other hand, LinkedIn is more suited for B2B transactions, and according to research conducted by QuickSprout, 45% of LinkedIn marketers have gained consumers from the platform. To conclude, social media campaigns can prove to be a boon for your business expansion and growth.
- Have you considered a live event?
Now, you must be wondering what kind of a live event you should host? Well, there are multiple options that you can choose from. Firstly, you can host a regular live event where someone from the managing team comes online and starts a live video. Here, you can treat it as an ice-breaking moment and get friendly with your buyers. You can start with small talk leading to brand publicity. Leads will ask you questions that you answer.
On the other hand, you can host tutorial videos and webinars where you teach something to your buyers. For example, if your brand sells face scrubs, you can host a webinar related to beauty tips and skincare. Accordingly, you can market your product and generate leads.
- Referral codes can give dual benefits.
One of the most common methods of lead campaigns includes using referral codes. Essentially, you need to circulate a referral code to buyers on social media. When a buyer puts in the code while purchasing from your website, they get discounted rates. A leading brand that has done this successfully is Dominos. It also allows you to bundle your products and sell more.
- Get selling on social media!
Last but not least, how about selling your products directly on social media? Yes, it means that the buyers will no longer need to visit your website. It is simple to start an Instagram and Facebook business page where you can post your products, prices, and transaction details. The buyers can message you personally, and you can guide them about how to place the order. Or, you can also guide them to your website, depending on what suits your needs.
Social media is the perfect place to generate leads. However, you will be successful only if you are smart to use it to your benefit. These quick tips are tried and tested for your convenience.