Heard about the new buzzword in the online town? Bet you are thinking in the same lines, eh?
Yes! It is indeed the Google data studio that has been making the headlines recently. The 2-year-old platform responsible for free reporting along with data visualization is now commonly available and has come out of beta!
Before delving into this latest Google update, let us first get a brief idea on this platform. This data studio is nothing but a communication tool that brings together the data you hoard across various places so that you can visualize it on one single screen. Remember that this studio’s motto is to emerge as a data communicator and not a “data plumber”.
This data studio assimilates data from multifarious sources for reporting and analysis. Moreover, a highlighting factor of this platform is that it is FREE, thus, making it more accessible when compared to Tableau or the Power BI.
Latest updates of this studio platform is a bonus for marketeers!
Now, that we are done with this brief recap, let us see in detail how this studio platform’s latest update profits marketeers. The mega giant of an organisation continues to integrate cutting edge features for the category of reporting products and this is how –
a) The Google data studio is now an integral part of the Google Marketing Platform. It consists of native integrations like;Google Ads, Video and display 360, Search Ads 360, YouTube Analytics, Google BigQuery, Google Sheets and of course Google Analytics.
b) Marketers are entitled to connect with hundreds of non-Google data sources from now on. News has it that data connector organizations like Supermetrics (reporting tool supplier & digital analytics reporter) have come up to aid marketers to pull data from diverse sources into the studio platform. The Google Marketing Platform provides a chance to access the reports on this platform in case of other GMP products like the Tag Manager.
c) Users of this platform can select about 75 sub-accounts to be included in their dashboards. No longer do they need to connect the entire account!
d) Diverse currency fields will be removed provided they differ across subcontinents. This reduces some of the troubles faced while aggregating multifarious currencies within one report.
e) In case of the non-Google products, the same integration with this studio happens but only in an oblique manner. For example, the statistics from Facebook (if) programmed to export automatically to Google Sheets, then the info will effortlessly integrate within the Data Studio.
Bringing the Google data studio out of the beta will let users undertake an “organic real-time collaborative” business approach that will inspire quick decisions. The main usefulness of this update roots in the factor where writing down codes and visualizing data from multiple sources are no longer a necessity. This aims to help marketers create and share comprehensive reports more easily and gifts them a more seamless onboarding experience! And if you’re contemplating about how to get started, you can always lean towards marketing agencies. They’ve got you covered!