No company wants to be on the same page when it comes to branding because virtual perception can be the leading gamechanger. To take the road less travelled, you need to reach the wheelhouse of a graphic designer – giving a complete graphic designing solution.
A professional graphic designer can take you and your brand through a crossword of visual treat captivating the target audience.
Hold on!
Even Batman requires Robin to take down the criminals. So, inevitably, you too need to build that much-needed chemistry with the designer for making your brand outshine.
Way outs?
- Be vocal about 3Ws
Graphic designing of a brand is all about –
a. Who is the audience
b. What you are upto
c. And, why your brand
So, project your goals to the concerned designer rendering the entire ideation of your business. A professional can deliver his best after detecting every piece of background information.
- Honest & frequent communication
In business, the great connection begins with good communication. Designing is a subjective & collaborative procedure which entails a two-way conversation. Two individual’s perception may vary, and thus, there’s no point-blank way to get the designs perfect in the first go
So, the first draft is never the last draft for your brand design!
Provide examples of your immediate competitors to give him a clear concept. You may also take the pen to do the simplest sketch. Lastly, don’t shy away from asking or answering questions to confiscate all the confusion.
- Brainstorm with 5 main elements
The 5 main forces of graphic designing to interlace the product & its mission are:
I. Colour – Colour plays a colossal role to put forward the emotion a brand bears.
II. Shape – Right shapes & alignments can invoke meaning & feeling to a business.
III. Line – Single lines make the building block allowing art to come life.
IV. Layout – From arranging to placing, a proper layout is all about ‘that’ aesthetics.
V. Image – Image might be superficial, but in branding, it is unadulterated.
Conduct sessions to rack up the brains together about these elements and humanise a brand for maximum ROI. Starting from logo design to ultimate graphical representation, work alongside breaking down each component.
Not to forget, an intricate business solution comes from brain churning sessions!
- Be transparent about budget
A lot can happen over a cup of coffee and BUDGET. So, try to have an organic path & reveal the designer what is in your pipeline. A professional usually charges by graphic design projects requirements. Thus, you need to understand the difference between too little & too much.
From print designing to flash presentations, image development to ATL listing, everything has a separate cost. Hence, it is always better to have a clear idea about this inexpensive service.
Before drawing the line
You don’t have to be the thought leader to camaraderie with a graphic designer. Simply follow the tips to fetch all the low-hanging fruits!
