Digital marketing has rapidly taken over the world, and marketers are always on the hunt for fresh opportunities online. Unlike the traditional methods of marketing, online portals have provided a massive platform to ad makers to reach out to potential buyers. One such portal is Google. Being the number one search engine in the world, Google allows brands to post ads. Referred to as Google ads, they help you to improve your presence, get more viewers, and increase your sales through potential leads.
What are Google Ads?
You must have often seen a row of ads on the sides of the screen when you are looking for some information on Google. These are known as Google Ads that any brand can post on the search engine. It is one of the most profitable ways of posting an ad because it follows a pay per click scheme. So, what primarily happens is that let’s suppose you are the posting company that has put up an ad. If I, being the user, clicks on the ad, watched the video on YouTube, or calls on the call to action number, only then you need to pay.
Most of the other business advertising services demand payment, irrespective of results. There is no guarantee that you will get leads or not. But Google Ads has completely transformed it. You can post ads in multiple forms, such as YouTube videos, text-based search ads, in-app mobile ads, graphic ads, and likewise. All you need to do is bid according to the different criteria and reach your target buyers. You can either place yourself in the search results or opt for display on networks under the Google banner.
What is the Google Adwords structure?
Now that you have understood what we are referring to, let’s get into details. There are three primary stages or categories that you must know.
Adwords account
You need to create an Adwords account first with a unique email address and password. It must also have the billing address and relevant details. Along with the billing information, you can also adjust the time zone from your account. Please note that the account must be registered under Gmail. Also, you cannot use one account to manage multiple Adword campaigns. Usually, the billing information is permanent. Thus, you must pay extra attention to it and opt for a credit payment or debit payment accordingly. You choose between manual and automatic payment.
Campaign
The second level is the campaign stage, where you need to fix critical points such as the daily budget, the target language, the preferred venue, and the date when you want the campaign to end. You must already be aware of Google maps that can quickly detect your location at any time. The auto-detection is what helps Google push the ads according to your preferences. For example, if you target buyers in Spain, then you can show them your ads from any other part of the world. Don’t worry; Google will take care!
Ad group
Lastly, the ad group refers to keyword ads. Specific keywords can help you boost your online ad placement and engagement. The Google Ads Keyword Planner is a highly reliable tool to generate trending keywords. All you need to do is use them strategically. Digital marketing services can assist you.
What is Google Search Network?
Let’s understand this with the help of an example. Think of a lazy afternoon when you feel like shopping online and search for the newest sunglasses. You get two types of search results. First, you get a list of “sponsored” and “ad” results. Following that, you get organic results. Placing your item and brand name in the first sponsored section is a type of Google Ad. After entering a query, the engine performs an auction. It identifies all those who have included the keyword in their ad.
What is the Google Display Network?
The Google Display Network is commonly referred to as GDN. The GDN reaches more than 90% of internet browsers across the globe. You would be surprised to learn that there are over 2 million websites and pages under this wide banner of GDN. Some top sites to note are Google Finance, Gmail, Blogger, YouTube. Similarly, it also includes mobile applications. What makes GDN so effective is that it instantly grabs the users’ attention. From a marketer’s perspective, it is beneficial because you can easily include essential information and keywords about your products and services.
A prerequisite to using Google Adwords is that you must ensure to have a high-quality landing page. All the traffic from the ad should be directed here. Moreover, you should highlight all the product features and advantages as clearly as possible. Search engine marketing can be a boon to growing your business if you know how to use it.
